TIA by Tanisha

Project Overview

TIA by Tanisha Pruthi, a contemporary women’s clothing label, wanted to capture the elegance and sophistication of their brand identity through a premium product shoot. The aim was to visually express the brand’s promise — modern silhouettes, timeless grace — starting with the intricate details that make their garments special.

Their primary objectives were:

• To create high-quality visuals of TIA’s signature labels for website and brand storytelling.

• To highlight craftsmanship and attention to detail in every piece.

• To build brand assets for use across e-commerce, social media, and press features.

Our Approach

We took a refined, detail-first approach, focusing on the tactile and luxurious essence of TIA’s branding. Our creative process included:

• Macro product photography to showcase the intricate stitching, typography, and texture of the labels.

• Soft natural lighting for a warm, inviting, and premium aesthetic.

• Minimal, clean compositions using plush textures to complement the elegance of the brand.

• Subtle color grading to enhance whites and maintain a fresh, modern feel without overpowering the product.

The result was an intimate visual story — not just labels, but the soul of the brand.

The Results

• A curated set of high-resolution brand detail shots ready for web and social launch.

• Enhanced brand perception with imagery that communicates quality and care.

• Assets that seamlessly integrate into e-commerce listings, lookbooks, and campaigns.

• Positive engagement on social media, with audiences praising TIA’s sophistication and craft.