CXNSORDD CLOTHING
Client:
Pratham
Year:
@2024
Category:
Video / Photoshoot and editnig
Location:
New Delhi
Project Overview
CXNSORDD, an experimental streetwear label pushing boundaries with bold aesthetics and unfiltered attitude, approached us to visually launch one of their key statement pieces — the “HOT MESS” tank. The goal: create a gritty, fashion-forward campaign that would amplify the brand’s identity and stir interest among Gen Z and underground fashion followers.
Their primary objectives were:
To launch the piece with an edgy, rebellious campaign shoot.
To generate content for website, reels, and social drops.
To position CXNSORDD as a disruptive voice in Indian streetwear culture.
Our Approach
We designed the creative direction to reflect rawness, power, and attitude — in line with CXNSORDD’s unapologetic vibe. Our process included:
Conceptualizing a low-light, high-drama shoot to enhance the garment's sculpted graphic back.
Styling with oversized silhouettes and dramatic shadows to evoke an urban, almost dystopian aesthetic.
On-site photography and videography with dynamic posing to highlight texture and form.
Post-production editing with moody tones, sharp contrasts, and cinematic transitions for social-first cuts.
The shoot wasn’t just about clothing — it was about presence, tension, and visual storytelling.
The Results
A hero image + visual content suite crafted for Instagram, product pages, and fashion drops.
A set of edited fashion reels optimized for IG engagement and brand storytelling.
Successfully reinforced CXNSORDD’s brand language: bold, edgy, and anti-conformist.
Received strong traction on launch with improved social shares and conversation around the drop.
